Nov 15, 2021

1:16 5 years before GM bought Saab, the Wallenberg family didn't make any money.We were hell bent on buying because we were GM. And we could turn that baby around because of our sophisticated management and manufacturing techniques

2:27 Saab was in 123 countries. And it had two cars

3:41 the income level of a Saab owner was higher than a Mercedes owner

4:55 I said, Jack (Smith), on a good day they could sell 100,000 globally

5:29 They put the report in the wastebasket

8:04 When you'll want something bad enough you jockey the numbers and it all works except it's gotta' work in the market